GOOG
SP100NasdaqGSAlphabet Inc.
Communication Services · Internet Content & Information · United States
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in Google Play and YouTube; and devices, as well as the provision of YouTube consumer subscription services, such as YouTube TV, YouTube Music and Premium, NFL Sunday Ticket, and Google One. The Google Cloud segment offers consumption-based fees and subscriptions for AI solutions, including AI infrastructure, Vertex AI platform, and Gemini enterprise. It also provides cybersecurity, and data and analytics services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet; and other enterprise services. The Other Bets segment sells transportation and internet services. Alphabet Inc. was incorporated in 1998 and is headquartered in Mountain View, California.
abc.xyz ↗Shares trade at a premium 27.2× trailing earnings, easing to 24.5× on forward estimates. Profitability shows a net margin of 37.9% and return on equity of 38.9%. Leverage is modest at -0.2× net debt/EBITDA. Revenue grew 21.8% year-on-year. It yields 0.2% in dividends. The mean analyst target of USD426.62 sits 19.8% above the current price (Strong Buy, 13 analysts).
business model
GOOG is the Class C share of Alphabet, Google's parent holding company; the underlying business is identical to GOOGL. Alphabet is a technology conglomerate that monetizes internet search, advertising, cloud computing, and consumer platforms, with growing investment in AI. GOOG shares carry no voting rights, unlike the Class A GOOGL shares.
revenue segments
Alphabet reports Google Services (Search, YouTube ads, subscriptions, Android, Chrome, Play, and devices), Google Cloud (cloud infrastructure and Workspace productivity tools), and Other Bets (early-stage ventures such as Waymo). Advertising, led by Search and YouTube, generates the large majority of revenue.
key dependencies
The business depends on digital-advertising demand and pricing, search query volume and ad monetization, YouTube engagement, cloud growth and profitability, and the competitive and regulatory environment. Increasingly it depends on AI leadership (Gemini) and capital-intensive AI/data-center investment; heavy capex and Apple/traffic-acquisition arrangements also matter.
competitors
Competitors include Meta, Amazon, and TikTok in digital advertising; Microsoft Azure and Amazon Web Services in cloud; Microsoft (Bing/Copilot), OpenAI, and other AI providers in search and generative AI; and Apple in mobile platforms.
moat
Alphabet's moat includes dominant search market share, powerful network effects and data advantages, the YouTube and Android ecosystems, immense scale and infrastructure, leading AI research (DeepMind/Gemini), and strong brand and distribution across billions of users.
risks
Risks include antitrust and regulatory actions (including U.S. search and ad-tech cases), disruption of search economics by generative AI, advertising cyclicality, heavy AI/capex spending pressuring margins, competition in cloud and AI, and privacy and data regulation.
Financials & metrics
as of 22 Aug 2026Price is closer to the high end of its range. Green = nearer the yearly low, red = nearer the high — a position indicator, not a buy/sell signal.
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Full financial statements
Income statement
| Line item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total revenue | $402.84B | $350.02B | $307.39B | $282.84B | — |
| Cost of revenue | $162.53B | $146.31B | $133.33B | $126.20B | — |
| Gross profit | $240.30B | $203.71B | $174.06B | $156.63B | — |
| Operating expense | $111.26B | $91.32B | $89.77B | $81.79B | — |
| R&D | $61.09B | $49.33B | $45.43B | $39.50B | — |
| Operating income | $129.04B | $112.39B | $84.29B | $74.84B | — |
| Interest expense | $736.00M | $268.00M | $308.00M | $357.00M | — |
| Pretax income | $158.83B | $119.81B | $85.72B | $71.33B | — |
| Tax provision | $26.66B | $19.70B | $11.92B | $11.36B | — |
| Net income | $132.17B | $100.12B | $73.80B | $59.97B | — |
| EBITDA | $180.70B | $135.39B | $97.97B | $85.16B | — |
| Diluted EPS | $10.81 | $8.04 | $5.80 | $4.56 | — |
Balance sheet
| Line item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | $595.28B | $450.26B | $402.39B | $365.26B | — |
| Current assets | $206.04B | $163.71B | $171.53B | $164.79B | — |
| Cash & equivalents | $30.71B | $23.47B | $24.05B | $21.88B | — |
| Inventory | — | — | — | $2.67B | $1.17B |
| Current liabilities | $102.75B | $89.12B | $81.81B | $69.30B | — |
| Total debt | $59.29B | $22.57B | $27.12B | $29.68B | — |
| Long-term debt | $46.55B | $10.88B | $11.87B | $12.86B | — |
| Shareholders' equity | $415.26B | $325.08B | $283.38B | $256.14B | — |
| Retained earnings | $324.06B | $245.08B | $211.25B | $195.56B | — |
| Working capital | $103.29B | $74.59B | $89.72B | $95.50B | — |
Cash flow
| Line item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Operating cash flow | $164.71B | $125.30B | $101.75B | $91.50B | — |
| Investing cash flow | -$120.29B | -$45.54B | -$27.06B | -$20.30B | — |
| Financing cash flow | -$37.39B | -$79.73B | -$72.09B | -$69.76B | — |
| Capital expenditure | -$91.45B | -$52.53B | -$32.25B | -$31.48B | — |
| Free cash flow | $73.27B | $72.76B | $69.50B | $60.01B | — |
| Dividends paid | -$10.05B | -$7.36B | $0.00 | $0.00 | — |
| Share buybacks | -$45.71B | -$62.22B | -$61.50B | -$59.30B | — |
| End cash position | $30.71B | $23.47B | $24.05B | $21.88B | — |
Reported figures from public filings via Yahoo Finance. Line coverage varies by company. Not investment advice.
Dividends
Analyst assessment
as of 22 Aug 2026Aggregate consensus only. Named per-analyst targets require a premium source and are not shown; the data model is ready to hold them if one is added.
Technicals
as of 21 Aug 2026News
Sector peers
Notes & alerts
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