INTU
SP100NasdaqGSIntuit Inc.
Technology · Software - Application · United States
Intuit Inc. provides financial management, payments and capital, compliance, and marketing products and services in the United States. The company operates in four segments: Global Business Solutions, Consumer, Credit Karma, and ProTax. The Global Business Solutions segment provides QuickBooks services, which include financial and business management online services, desktop software, payroll solutions, time tracking, merchant payment processing and bill pay solutions, checking accounts, and financing services for small and mid-market businesses; and Mailchimp, a marketing automation and customer relationship management. This segment also offers QuickBooks online services and desktop software solutions comprising QuickBooks Online, QuickBooks Live, QuickBooks Online Advanced, QuickBooks Self-Employed, QuickBooks Solopreneur financial and business management offerings, QuickBooks Online Payroll, QuickBooks Checking, QuickBooks Desktop software subscriptions, and QuickBooks Assisted Payroll. The Consumer segment provides do-it-yourself and assisted TurboTax income tax preparation products and services. The Credit Karma segment offers consumers with a personal finance platform that provides recommendations for credit card, home, auto, and personal loan, and insurance products; online savings and checking accounts; and access to its credit scores and reports, credit and identity monitoring, credit report dispute, credit building tools, and tools. The ProTax segment provides Lacerte, ProSeries, and ProFile desktop tax-preparation software products; and ProConnect Tax Online bill pay tax products, electronic tax filing service, and bank products and related services. It sells products and services through direct sales channels, multichannel shop-and-buy experiences, mobile application stores, and partner and other channels. Intuit Inc. was founded in 1983 and is headquartered in Mountain View, California.
www.intuit.com ↗Shares trade at a moderate 16.8× trailing earnings, easing to 10.1× on forward estimates. Profitability shows a net margin of 21.9% and return on equity of 22.5%. Leverage is modest at 0.0× net debt/EBITDA. Revenue grew 10.4% year-on-year. It yields 1.7% in dividends. The mean analyst target of USD486.61 sits 76.7% above the current price (Buy, 32 analysts).
business model
Intuit is a financial-technology software company that provides cloud-based products for consumers, small and mid-market businesses, and accounting professionals. It operates largely on a subscription and transaction model, monetizing tax preparation, small-business accounting and payments, personal finance, and marketing through an AI-driven expert platform strategy.
revenue segments
Intuit reports through segments including Global Business Solutions (formerly Small Business & Self-Employed; QuickBooks accounting, payments, payroll, and Mailchimp marketing), Consumer (TurboTax), Credit Karma (consumer finance and lending marketplace), and ProTax (professional tax software). Global Business Solutions and Consumer are the largest contributors.
key dependencies
The business depends on small-business formation and health, consumer tax-filing volumes and IRS/tax-law changes, adoption of online and assisted tax and accounting products, payments and lending activity, and continued migration of customers to subscription and services. Seasonality is significant, with tax revenue concentrated in the fiscal third quarter.
competitors
Competitors include H&R Block, TaxAct, and free/IRS-provided filing options in tax; Xero, Sage, FreshBooks, and Square/Block in small-business accounting and payments; and various marketing and personal-finance platforms for Mailchimp and Credit Karma.
moat
Intuit benefits from strong brands (TurboTax, QuickBooks), a large installed base with high switching costs, an accountant/partner ecosystem, extensive proprietary financial data feeding AI features, and cross-sell across its platform.
risks
Risks include potential government-provided free tax filing (e.g., IRS Direct File) and regulatory scrutiny of tax-prep practices, competition and pricing pressure, sensitivity to small-business and consumer economic conditions, execution on AI and acquisitions like Credit Karma and Mailchimp, and revenue seasonality.
Financials & metrics
as of 27 Aug 2026Price is closer to the low end of its range. Green = nearer the yearly low, red = nearer the high — a position indicator, not a buy/sell signal.
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Full financial statements
Income statement
| Line item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total revenue | $18.83B | $16.29B | $14.37B | $12.73B | — |
| Cost of revenue | $3.85B | $3.46B | $3.14B | $2.41B | — |
| Gross profit | $14.98B | $12.82B | $11.22B | $10.32B | — |
| Operating expense | $10.04B | $8.97B | $8.08B | $7.76B | — |
| R&D | $2.93B | $2.75B | $2.54B | $2.35B | — |
| Operating income | $4.94B | $3.85B | $3.14B | $2.56B | — |
| Interest expense | $247.00M | $242.00M | $248.00M | $81.00M | — |
| Pretax income | $4.83B | $3.55B | $2.99B | $2.54B | — |
| Tax provision | $965.00M | $587.00M | $605.00M | $476.00M | — |
| Net income | $3.87B | $2.96B | $2.38B | $2.07B | — |
| EBITDA | $5.89B | $4.58B | $4.04B | $3.37B | — |
| Diluted EPS | $13.67 | $10.43 | $8.42 | $7.28 | — |
Balance sheet
| Line item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | $36.96B | $32.13B | $27.78B | $27.73B | — |
| Current assets | $14.11B | $9.68B | $5.56B | $5.05B | — |
| Cash & equivalents | $2.88B | $3.61B | $2.85B | $2.80B | — |
| Total liabilities | $17.25B | $13.70B | $10.51B | $11.29B | — |
| Current liabilities | $10.37B | $7.49B | $3.79B | $3.63B | — |
| Total debt | $6.64B | $6.57B | $6.69B | $7.54B | — |
| Long-term debt | $5.97B | $5.54B | $6.12B | $6.42B | — |
| Shareholders' equity | $19.71B | $18.44B | $17.27B | $16.44B | — |
| Retained earnings | $19.67B | $16.99B | $15.07B | $13.58B | — |
| Working capital | $3.74B | $2.19B | $1.77B | $1.42B | — |
Cash flow
| Line item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Operating cash flow | $6.21B | $4.88B | $5.05B | $3.89B | — |
| Investing cash flow | -$2.32B | -$227.00M | -$922.00M | -$5.42B | — |
| Financing cash flow | -$1.51B | -$397.00M | -$4.27B | $1.73B | — |
| Capital expenditure | -$124.00M | -$250.00M | -$260.00M | -$229.00M | — |
| Free cash flow | $6.08B | $4.63B | $4.79B | $3.66B | — |
| Dividends paid | -$1.19B | -$1.03B | -$889.00M | -$774.00M | — |
| Share buybacks | -$2.77B | -$1.99B | -$1.97B | -$1.86B | — |
| End cash position | $9.48B | $7.10B | $2.85B | $3.00B | — |
Reported figures from public filings via Yahoo Finance. Line coverage varies by company. Not investment advice.
Dividends
Analyst assessment
as of 27 Aug 2026Aggregate consensus only. Named per-analyst targets require a premium source and are not shown; the data model is ready to hold them if one is added.
Technicals
as of 27 Aug 2026News
Sector peers
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