NKE
SP100NYSENIKE, Inc.
Consumer Cyclical · Footwear & Accessories · United States
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities, as well as various plastic products to other manufacturers; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
www.nike.com ↗Shares trade at a moderate 21.0× trailing earnings, easing to 18.6× on forward estimates. Profitability shows a net margin of 6.7% and return on equity of 22.1%. Leverage is modest at 0.4× net debt/EBITDA. Revenue grew -1.1% year-on-year. It yields 3.7% in dividends. The mean analyst target of USD51.46 sits 16.7% above the current price (Buy, 34 analysts).
business model
Nike designs, markets, and sells athletic footwear, apparel, equipment, and accessories globally under the Nike, Jordan, and Converse brands. It outsources manufacturing to contract factories and sells through wholesale partners and, increasingly, its own direct-to-consumer channels including retail stores and digital apps.
revenue segments
Revenue is reported geographically (North America; Europe, Middle East and Africa; Greater China; and Asia Pacific and Latin America) and by the Converse brand separately. By product, footwear is the largest category, followed by apparel and equipment; by channel, wholesale and Nike Direct.
key dependencies
Depends on brand strength and marketing, athlete and sports endorsements, product innovation and design, a global contract manufacturing supply chain (concentrated in Asia), consumer discretionary spending, and the health of its direct-to-consumer and wholesale channels.
competitors
Competes with Adidas, Puma, Under Armour, New Balance, Lululemon, On Holding, Deckers (Hoka), Asics, and Skechers, among others across footwear and athletic apparel.
moat
Benefits from one of the world's most valuable consumer brands, scale in sourcing and distribution, strong innovation and marketing, iconic franchises like Air Jordan, and deep athlete and league partnerships that reinforce brand equity.
risks
Exposed to fashion and consumer spending cycles, competition from fast-growing challenger brands, inventory and channel management missteps, tariff and supply chain risks from Asian manufacturing, currency fluctuations, and softness in key markets such as Greater China.
Financials & metrics
as of 28 Aug 2026Price is closer to the low end of its range. Green = nearer the yearly low, red = nearer the high — a position indicator, not a buy/sell signal.
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Full financial statements
Income statement
| Line item | 2026 | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|---|
| Total revenue | $46.40B | $46.31B | $51.36B | $51.22B | — |
| Cost of revenue | $26.49B | $26.52B | $28.48B | $28.93B | — |
| Gross profit | $19.91B | $19.79B | $22.89B | $22.29B | — |
| Operating expense | $16.11B | $16.09B | $16.58B | $16.38B | — |
| Operating income | $3.80B | $3.70B | $6.31B | $5.92B | — |
| Pretax income | $3.90B | $3.88B | $6.70B | $6.20B | — |
| Tax provision | $792.00M | $666.00M | $1.00B | $1.13B | — |
| Net income | $3.11B | $3.22B | $5.70B | $5.07B | — |
| EBITDA | $4.59B | $4.51B | $7.16B | $6.77B | — |
| Diluted EPS | $2.10 | $2.16 | $3.73 | $3.23 | — |
Balance sheet
| Line item | 2026 | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|---|
| Total assets | $38.41B | $36.58B | $38.11B | $37.53B | — |
| Current assets | $24.60B | $23.36B | $25.38B | $25.20B | — |
| Cash & equivalents | $7.56B | $7.46B | $9.86B | $7.44B | — |
| Inventory | $7.50B | $7.49B | $7.52B | $8.45B | — |
| Total liabilities | $23.55B | $23.37B | $23.68B | $23.53B | — |
| Current liabilities | $12.55B | $10.57B | $10.59B | $9.26B | — |
| Total debt | $11.03B | $11.01B | $11.95B | $12.14B | — |
| Long-term debt | $5.94B | $7.96B | $7.90B | $8.93B | — |
| Shareholders' equity | $14.87B | $13.21B | $14.43B | $14.00B | — |
| Retained earnings | -$155.00M | -$727.00M | $965.00M | $1.36B | — |
| Working capital | $12.06B | $12.80B | $14.79B | $15.95B | — |
Cash flow
| Line item | 2026 | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|---|
| Operating cash flow | $2.87B | $3.70B | $7.43B | $5.84B | — |
| Investing cash flow | -$488.00M | -$275.00M | $894.00M | $564.00M | — |
| Financing cash flow | -$2.29B | -$5.82B | -$5.89B | -$7.45B | — |
| Capital expenditure | -$684.00M | -$430.00M | -$812.00M | -$969.00M | — |
| Free cash flow | $2.18B | $3.27B | $6.62B | $4.87B | — |
| Dividends paid | -$2.41B | -$2.30B | -$2.17B | -$2.01B | — |
| Share buybacks | -$146.00M | -$2.98B | -$4.25B | -$5.48B | — |
| End cash position | $7.56B | $7.46B | $9.86B | $7.44B | — |
Reported figures from public filings via Yahoo Finance. Line coverage varies by company. Not investment advice.
Dividends
Analyst assessment
as of 28 Aug 2026Aggregate consensus only. Named per-analyst targets require a premium source and are not shown; the data model is ready to hold them if one is added.
Technicals
as of 27 Aug 2026News
Sector peers
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